Overview

Research

Prioritization

Content strategy

User journeys

Prototype

Testing

Insights + next steps

Overview

Project

Design an e-commerce website for a fictional company in an industry of my choice.

Duration

Sep-Nov 2022 (8 weeks)

Team

1 UX writer (me)

As a member of the July 2022 cohort of the UX Writing Academy, I completed a 10-week boot camp followed by an in-depth eCommerce project that launched my tech career. I founded Sugar Baby, a faux company that combines hot trends with comfort, value, and quality, making it possible for users to create an unforgettable look with just a few clicks. The project's major objectives were:

• Gather insight into what users value when purchasing intimate/erotic wear
• Curate an experience with users that is relevant, appealing, and inclusive
• Evaluate the current supply and demand for intimate/erotic wear

Research

• Competitor analysis
• Conversation mining
• Survey
• Personas

Prioritization

I used Google Sheets to gather what product features users desire most from my network, compiling the findings into a quick retrospective board via Miro. Most features are common across e-commerce sites; however, participants also suggested unique offerings.